WUSA 2009

Another positive development is the deal that the league reached with Soccer United Marketing, which has signed on to sell corporate sponsorships and handle the league's licensing agreements. Given the success SUM has had in marketing MLS, the Mexican national team and various other international events in North America, having the company by the league's side should give the new venture some added credibility and serve to calm the nerves of potential sponsors.
"I think it has to provide a level of comfort to corporate America," said Carter about the partnership. "SUM understands the soccer world; they understand these marketing partnerships, and if you are going to outsource a critical part of your business, and you're in the soccer business, then SUM is the way to go."