Not many view women's sports as must-see TV

For years now, soccer player Brandi Chastain has been approached by wide-eyed little girls asking when her league is coming back, and former WUSA president Lynn Morgan has gotten heartbreaking letters.
After the women's professional soccer league ceased operations in 2003, Morgan got handwritten notes from little girls, begging her to bring back Mia Hamm and Briana Scurry. Some soccer teams even held bake sales for the WUSA.
In front of 90,185 fans in a packed Rose Bowl and a television audience 11.3 million strong, Chastain converted the winning penalty kick for Team USA in the 1999 Women's World Cup. Flush with triumph she pulled off her jersey, propelling women's sports onto the front pages of newspapers and the covers of magazines.