Hoping to boost revenue and fan appeal, the Bay Area’s pro women’s soccer club is switching home fields. FC Gold Pride, which began play in 2009 during the inaugural season of Women’s Professional Soccer, will play next year in Pioneer Stadium at California State University, East Bay.
The team played its first season in Santa Clara at Buck Shaw Stadium.
Pioneer Stadium offers seating for 5,000 people, about half the size of the facility in Santa Clara, which could help drive up demand for tickets, said Kessler.
FC Gold Pride attracted an average of about 3,600 fans per game, below the league average of 4,500 people. The team’s record was 4-10-6.