Where will WPS find its fans?

This tells us a number of things about WPS. First, in their opinion the WUSA name either carried too many negative connotations or they didn't believe they could afford the marks. Second, it’s serious about sticking to its financially tight business plan even if it cost them recognizable names for the league and some markets. Finally, if it can make such deals as the Breakers and still come across as likable, the public relations charm offensive in Baltimore wasn’t just a fake display. The new league really needs all the friends it can get.