Broadcasters strike gold in final coverage

It was not just defending champions Germany that struck gold on Sunday. The TV broadcasters for the two finalists of the FIFA Women's World Cup China 2007, ZDF in Germany and Rede Bandeirantes in Brazil, set new records in spite of unfavourable time differences.
Rede Bandeirantes reached the extraordinary rating of around 15 points, three times above the average of an entire Sunday and way beyond the channel's expectations.
Germany's national channel ZDF achieved an audience of 9.05 million viewers representing a market share of 50.5 per cent. The broadcast rights holder, who shared the event broadcast over the three weeks with ARD, was delighted with these results which beat the highest UEFA Champions League audience from the 2005/06 season (8.1 million viewers for the live primetime coverage of the Milan - Bayern Munich tie).