Women's Soccer USA

Coverage of women's soccer in the US. If it's not here...it's not important...

August 10, 2006

Adidas over Nike

'Nike's work was engrained in the idea of beautiful football, but if you look at some of the performances of its sponsored teams and players, namely Portugal and Wayne Rooney, it was the antithesis,' says Karen Earl Sponsorship consulting director Tim Crow. 'Brazil's comparatively early exit also didn't have the effect Nike had hoped for.'